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I define who you are, then direct everything that shows it.
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I'm Azman. I *set your brand's direction first,* then direct every piece that carries it. *One person. One vision. No handoffs.*
I'm a Creative Director and Brand Strategist with 6+ years across DTC, wellness, food and beverage, SaaS and travel brands, with clients in the US, Europe, the Middle East and Australia. Strategy comes first: who you're for, what you stand for, what only you can say. Then I direct the identity, the website, the 3D, the motion and the ads so they all say it the same way. One-off logo orders on a tight budget are not a fit.
Complete rebrand for a $12M supplement brand that had outgrown its DTC-template look. New identity, packaging system and a modular ad-creative kit for the growth team.
2.3× ROAS in 90 days after a full identity and ad-creative overhaul.
2025, Supplements
Launch campaign for a dermatologist-founded skincare line. Concept, art direction, UGC direction and a 60-asset paid creative library across Meta and TikTok.
First production run sold out in 11 days.
2024, Skincare
Packaging and unboxing experience for a smart sleep device. Structural design, print, insert copy and a 'first night' ritual card that became the brand's most-shared asset.
Unboxing that earned 4M organic views.
2024, Sleep Tech
Seasonal campaign direction across paid, organic and retail POS. Built a flexible campaign world that the team re-skinned for three drops.
+68% repeat purchase across a seasonal campaign.
2023, Functional Beverage
Identity and packaging for a cycle-support supplement, designed to feel like a considered wellness object, not a pharmacy shelf item.
Retail listing secured. +38% subscription rate.
2023, Femtech
Fractional creative direction for an at-home fitness brand's growth team. Set up a weekly creative testing cadence and a hook library that's still in use.
+142% ROAS lift across a 12-month engagement.
2022, Fitness
Capabilities
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Creative DirectionStrategy, positioning and messaging that give every deliverable one direction to answer to.
Brand IdentityLogo, color, type and guidelines built as a system, not a one-off file.
PackagingPackaging and labels that hold shelf presence and stay on-brand at scale.
Print and CollateralBusiness cards, decks and print that carry the identity off-screen.
MerchandiseMerch people actually wear, not just a logo on a blank product.
Digital ExperienceWebsites and landing pages built around one goal: the next click.
Social Media SystemsTemplated social systems so every post looks like the same brand made it.
Campaign CreativeStatic and video ad creative planned around what the numbers say.
"Azman took our brand from 'another supplement' to something people actually screenshot and send to friends. Our CAC dropped 31% in one quarter."
"He thinks like a founder and designs like an artist. Rare combination. The launch he directed sold out in under two weeks."
"Finally a creative lead who asks about margins before mood boards. Our packaging redesign paid for itself in the first month."
"Muhammad brought clarity to every decision and gave us a brand system we can actually use. The work made our next launch feel twice as confident."
"The strongest creative partner we have worked with. Every idea had a reason behind it, and every deliverable felt ready to ship."
"We needed Nøra to feel calm and considered, not clinical. He got that balance right on the first pass, and it's a big part of why a retail buyer took us seriously."
"The packaging system alone lifted our average order value by 44%. Every asset he shipped could go straight into paid social without extra tweaking."
Agencies typically charge $5,000+ for a full brand identity. Packages here start from $249.
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A focused starting point for a new brand that needs a strong, usable mark.
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A complete identity foundation that keeps every touchpoint consistent.
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Everything in Basic +
The full system to scale and market your brand across every channel.
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Everything in Foundation +
Founders and marketing leads at DTC, wellness, food and beverage, SaaS and travel brands who are ready to invest properly and move fast on decisions. Need a quick logo on a tight budget? A template marketplace will serve you better and cost less.
I do. One person holds the direction from strategy through to delivery, across identity, web, 3D and ads. Nothing gets diluted by handoffs between departments.
Yes. Full ownership transfers once the project is paid in full, delivered as source files and a ready-to-use export pack.
Every project starts with a signed agreement covering scope, timeline, payment and IP transfer, before any work begins.
One person makes every creative decision, so your brand looks and sounds the same everywhere. No account manager relaying notes between departments, and no junior designer quietly finishing what a senior one started.
No. Start with strategy and direction at Tier 01, then add identity, web or ads as the brand grows into them.
We agree the direction together at the define stage, before any design starts. Nothing gets built on a concept you haven't approved first.
Discover, define, design, deliver. I research your market and competitors, lock the positioning and concept with you, build on that approved direction, then hand off final files your team can use the next morning.
Basic plan starts at $249. Brand Foundation, the full identity system, is $470. Growth Creative, which adds strategy and ad creative, is $978. Creative direction retainers are quoted once I've read your brief.
A logo concept turns around fastest. A full brand identity or a website takes longer, since strategy comes first. I confirm the exact timeline once I know the scope.
Yes. Book a free call through the calendar link at the top of this page. Bring what you sell, who buys it and what isn't working, and I'll tell you honestly if I'm the right fit.
Both. Creative direction is available per project or as a monthly retainer, for brands that want one person steering every release instead of restarting the brief each time.
Mostly DTC, wellness, food and beverage, SaaS and travel. If your category isn't on that list, tell me about it on the call. I'll say plainly if it's outside what I do well.
A short brief: what you sell, who buys it, and what isn't working. Rough is fine. I'll ask the sharper questions once I've read it.